Slogans.

What's your favourite slogan? I like slogans that are short and clear, for example Nike's "Just do it" and Nokia's "Connecting people". I think it is important that a slogan really says something about the business idea and its values. And of course that the company can live up to it! :)

Here are some other slogans by well-known companies and brands.

Harley Davidson – American by Birth. Rebel by Choice.
Volkswagen – Think Small.
Porsche – There is no substitute.
Adidas – Impossible is Nothing.
Calvin Klein – Between love and madness lies obsession.
Marks & Spencer – The customer is always and completely right!
IBM – Solutions for a smart planet.
Sony – Make Believe.
PlayStation – Live in your world. Play in ours.
EA – Challenge everything.
Blogger – Push button publishing.
Nikon – At the heart of the image.
Kodak – Share moments. Share life.
Olympus – Your vision. Our future.
FedEx – When there is no tomorrow.
Red Cross – The greatest tragedy is indifference.
Disneyland – The happiest place on earth.
McDonalds – I’m loving it.
KFC – Finger lickin’ good.
Burger King – Have it your way.
Coca Cola – Twist the cap to refreshment.
M&Ms – Melts in your mouth, not in your hands.
Nokia – Connecting people.
Vodafone – Make the most of now.
Airbus- Setting the Standards. 
Boeing - Forever new frontiers.
Dell Computer - Get more out of now. 
Ericsson - Taking you forward. 
IBM - We make IT happen.
Philips - Sense and simplicity. 

Fifa - For the game. For the world.

Sisley.

I will continue yesterday's unethical marketing subject, now focusing on the fashion/clothing company Sisley. They are well-known for their provocative, sexistic, unethical ads, and I don't understand how we (companies, consumers, society - market!) can accept this kind of advertising. I mean, look at these!

Unethical marketing.

One of my favorite courses I took during my marketing education was "Marketing Ethics". It was so interesting to study different ethical standards, and work with cases and study companies who doesn't behave ethically in their marketing activities and strategies. Unfortunately it is very common with unethical marketing today :/ I really hope it gets better, that companies start taking responsibility!

There are many ways in which companies can act unethically. For example target their advertising towards children and use sexism in their ads to get attention etc.

Some examples of ads I consider to be unethical:


So cheating is OK? Disrespect your woman? 


Fashion and drugs - good combination?!
Glamourous? 


Ralph Lauren thinks a girl cannot be too skinny?
No limits when it comes to retouch? 



Children love the McDonalds clown they see
in the commercials. Begging parents to go there?


And a lot of sexism...






FOR MEN...