Ad Wars.

Several companies choose to create an ad war. They include competitors in their own ads, with the purpose of making themselves seem better than other alternatives on the market. It is not illegal, but many argue that it is not how business should be conducted, and that it is not a fair way to market your company.

What do you think about it?

Sisley.

I will continue yesterday's unethical marketing subject, now focusing on the fashion/clothing company Sisley. They are well-known for their provocative, sexistic, unethical ads, and I don't understand how we (companies, consumers, society - market!) can accept this kind of advertising. I mean, look at these!

Unethical marketing.

One of my favorite courses I took during my marketing education was "Marketing Ethics". It was so interesting to study different ethical standards, and work with cases and study companies who doesn't behave ethically in their marketing activities and strategies. Unfortunately it is very common with unethical marketing today :/ I really hope it gets better, that companies start taking responsibility!

There are many ways in which companies can act unethically. For example target their advertising towards children and use sexism in their ads to get attention etc.

Some examples of ads I consider to be unethical:


So cheating is OK? Disrespect your woman? 


Fashion and drugs - good combination?!
Glamourous? 


Ralph Lauren thinks a girl cannot be too skinny?
No limits when it comes to retouch? 



Children love the McDonalds clown they see
in the commercials. Begging parents to go there?


And a lot of sexism...






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