Billmate.

Today, Tim and I have prepared a lot for the release of Billmate. The release event is on thursday, so it is a lot of things that need to be fixed before that. Also, a lot of other things of course. Since I will be the social media manager, we have created accounts on the biggest social media sites we find suitable for eFinance. We'll see what works :)

Today, I also visited another company who had asked for some advice regarding social media communication. I learn a lot from meeting many companies from different industries, since the best type of communication and social media activities really differ. Maybe I will have some kind of involvement in that company's social media communication as well. Their office is located in the house beside ours :)

And today, we could also read at ehandel.se about our new service Billmate. I really believe in what we are doing, and think that Billmate will become a big success! Read the article here:

http://www.ehandel.se/Nya-betaltjaensten-billmate-vill-ta-sig-an-Klarna,3199.html

Image.

Petter showed me this video yesterday. When your company is active on social media, it is important to think about what kind of image you want to have, and also if that image fits for the target group you have chosen for your business. With this video, Dollar Shave Club feels like a friend , a buddy you want to hang out with. And I think it works for them, and for their business purpose. And for their intended target group. However, for some companies I don't think the consumers would appreciate this kind of communication/image. Or what do you think?

If you want to know more about Dollar Shave Club, follow this link: http://www.dollarshaveclub.com/