Slogans.

What's your favourite slogan? I like slogans that are short and clear, for example Nike's "Just do it" and Nokia's "Connecting people". I think it is important that a slogan really says something about the business idea and its values. And of course that the company can live up to it! :)

Here are some other slogans by well-known companies and brands.

Harley Davidson – American by Birth. Rebel by Choice.
Volkswagen – Think Small.
Porsche – There is no substitute.
Adidas – Impossible is Nothing.
Calvin Klein – Between love and madness lies obsession.
Marks & Spencer – The customer is always and completely right!
IBM – Solutions for a smart planet.
Sony – Make Believe.
PlayStation – Live in your world. Play in ours.
EA – Challenge everything.
Blogger – Push button publishing.
Nikon – At the heart of the image.
Kodak – Share moments. Share life.
Olympus – Your vision. Our future.
FedEx – When there is no tomorrow.
Red Cross – The greatest tragedy is indifference.
Disneyland – The happiest place on earth.
McDonalds – I’m loving it.
KFC – Finger lickin’ good.
Burger King – Have it your way.
Coca Cola – Twist the cap to refreshment.
M&Ms – Melts in your mouth, not in your hands.
Nokia – Connecting people.
Vodafone – Make the most of now.
Airbus- Setting the Standards. 
Boeing - Forever new frontiers.
Dell Computer - Get more out of now. 
Ericsson - Taking you forward. 
IBM - We make IT happen.
Philips - Sense and simplicity. 

Fifa - For the game. For the world.