Interview.

Today, I went to Malmö to have lunch with Anna Ström who owns the company Gourmetbudet. I interviewed her about her business, and what marketing and communications activities/strategy she work after. I learned a lot, and now I "just" have to make an article of it :)

It was interesting to hear about her marketing, since she works a lot with loyal customers.  On keeping the customers she already has rather than market the brand to new potential customers where you need to do everything from scratch and make the brand familiar and such.

Here you can read more about Gourmetbudet :)

http://gourmetbudet.se/


Image from Gourmetbudet's website.