Petter showed me this video yesterday. When your company is active on social media, it is important to think about what kind of image you want to have, and also if that image fits for the target group you have chosen for your business. With this video, Dollar Shave Club feels like a friend , a buddy you want to hang out with. And I think it works for them, and for their business purpose. And for their intended target group. However, for some companies I don't think the consumers would appreciate this kind of communication/image. Or what do you think?
If you want to know more about Dollar Shave Club, follow this link: http://www.dollarshaveclub.com/
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