Mary in Metro!!

I'll try to start blogging again. Spend a lot of time on work, but itäs also very fun!!

Today, I'm in Swedish Metro! 

Facebook

Ready for a loooong day! Many new things to learn at work, an this afternoon me an my colleague Marie-Louise are going to a Facebook course! Hopefully we learn many new and useful things :) 

After that, at 5pm, we are having a work evening. We'll spend some hours at the office and go through how everything will be organised. 

Difficult to get up today.... I don't get enough sleep :/ took the time to go to the gym yesterday. Nice, but we had to have dinner at 8.30 pm :/

Image.

Petter showed me this video yesterday. When your company is active on social media, it is important to think about what kind of image you want to have, and also if that image fits for the target group you have chosen for your business. With this video, Dollar Shave Club feels like a friend , a buddy you want to hang out with. And I think it works for them, and for their business purpose. And for their intended target group. However, for some companies I don't think the consumers would appreciate this kind of communication/image. Or what do you think?

If you want to know more about Dollar Shave Club, follow this link: http://www.dollarshaveclub.com/

LUND

Today, I went to Lund and spent the afternoon with Petter. We started working with a Facebook strategy for his and Stefan's company Sparfabriken, and also discussed some other important issues regarding the business, marketing and communication. It is very important to have a plan, a strategy, when having a Facebook page, You can't just create a page - you must communicate, interact, be creative :)

 I just wonder, how much value do media put on referencing nowadays? Do they think it is OK to steal info from others and present it as their own fact?

Tomorrow I had planned to attend a sales course that Promoters AB organises, but they called tonight and told me it has been cancelled. So I guess I will stay home, working with the article and other research instead.

Official.

Now it is officially announced (Twitter, Facebook) that I'll be the social media manager at eFinance Nordic AB. I really look forward to it! Want to start noooow. On friday, I will meet Tim who is the marketing manager, and we will discuss how we will work with marketing and communication, AND plan for a very exciting event. 

Today, I'm going to Lund to have a meeting with Petter. We will discuss the Facebook strategy for his and Stefan's company :) I really enjoy to work with these guys!

I mostly dress in black, white and beige. This blue dress with white dots is one of very few colorful pieces in my closet. Dress from H&M, blazer a second hand bargain, bag from MEXX. 

For now, have a good day :) 

7 Social media tips...

... from the super entrepreneur Richard Brandson, founder of Virgin Group. This is just a summary,find more at these sites:   Richard Branson's blog., Forbes

7 Social Media Tips You Can Learn From Richard Branson

1. Tell stories. “People respond to stories, not data.”
2. Be creative. “Experiment with new ways of telling stories and make the most of all the new tools out there like Tumblr and Storify.”
3. Choose the right channel. “Match your content to different platforms and audiences.”
4. Be truthful. “Don’t pretend you’re something you’re not.”
5. Work together. “Collaborate with people and organizations who are fighting for the same cause.”
6. Have fun. “Work should be fun and making work fun brings success.”

Another job! :)

Today I got a new job! :) I will be responsible for communication and especially social media activities for eFinance Nordic AB. I am super excited! I will continue my work for Nina as well, since I really enjoy it, meet many nice people, get a bigger network, and learn a lot. I actually think it is good for me to work with different things, since I become more productive that way :)

Today I also interviewed Linus Zackrisson, who is an expert in job searching and especially LinkedIn (and knows a lot about other social media channels also). It went very well! I think it can be a very good article of that information I got! And also some inside info about how recruiters use social media to find their candidates ;)

Now, I have started to think about something... we'll see what happens with that.

Happy girl! And it's friday! And we're having guests :)

Fakebook.

Yesterday, me and 1691 others took a day off from Facebook. The reason for us to not use Facebook yesterday is that we are against some of the standards Facebook have, that allowing for some people to harass and threat on this social network. Several people I know have been victims of these people, who create fake accounts on Facebook only to harass.

You see, everything with social media is not great. There are downsides. Social media facilitates communication and reach, but also open for harassment, bullying, threat, stolen identities (people create accounts and pretend to be you), spread of false information etc.

How can we prevent this? First, if someone send a friend request to you, take a look at his or her profile. Is it possible that the person is/has a fake profile? Facebook is a good tool to get a bigger network, but you don't want to be friend with someone who are there to harass and sabotage for others.

Social media presence.

During this internship I have learned a lot about social media and online communication, and  have gained more understanding of how important it is to be present there. Also, I have learned that everybody actually is on social media. Even if you have not created an account or profile yourself, others will get you there anyway. For private persons, friends will post pictures and write blog posts about you for example. For businesses, this is probably an even more important issue. If you company is not present, you risk to miss a lot of things that are discussed about you on social media sites. Because others will discuss you. They can for example spread negative or false info about you, or provide positive info or contructive feedback. If you aren't present, you miss a chance to provide answers, defend yourself and learn from the feedback.

Cathrin Frisemo has written a blog post about companies and their presence on social media sites. She writes that many companies think like "We don't know if we should enter the social media world", but hey you are already there! These thoughts don't work anymore. Be present yourself, or let others control your presence there! Many companies also create an account, but then aren't active there. That is also a big mistake. You need a strategy. Consumers will expect that they can communicate with you there, and if you aren't aware of that, it can affect your brand and market relationships in a very negative way (As I discussed yesterday with Fair Trade orgs). I also learned from Nina Jansdotter how important it is to create  value to your followers on social media. If a person "like" you page, or follow you, they want to get something from it. Fashion companies can for example share pictures from collections, stores or clubs can send invitations to events, and restaurants or cafes can share recipes or provide coupons. Be there, communicate and create value :)

Social media communication.

In June, I graduated from Umeå School of Business and Economics with marketing as my specialisation. My degree project was about Fair Trade organisations and their communication with consumers on social media sites. I discovered some interesting issues. The following is one of them:

Fair Trade orgs and consumers are at totally different levels when it comes to social media communication. There is a big gap between supply and demand of information. Consumers ask much questions about ethics and want proof that the Fair Trade System really works. Fair Trade orgs almost never provide answers, and especially not good answers, to these questions. Most questions answered are about technical issues on Fair Trade orgs' websites. Questions about ethical problems and such things are almost never answered. This creates a problem. Other consumers see that these questions aren't answered and it leads to negative word-of-mouth. Why can't they provide answers to these important questions? Don't they know the answers? Do they know anything about the supply chain and ethical standards at all? Does it work at all? 

Fair Trade orgs (All ethically oriented orgs - or all orgs) should really start taking social media and consumers' questions more seriously. If consumers don't receive answers, they will think Fair Trade don't know the answers. And then the whole idea with Fair Trade falls. 

A fair chance to know it's fair? 

Social Media.

Doing research and preparing questions for the interview I will conduct tomorrow. I will meet Anna, who is the owner of the company Gourmetbudet. Haven't really decided what I will focus the interview on, but have some ideas. I have to get really early tomorrow since I will meet Anna in Malmö...

Carl is at work now. I try to work from here. Working with social media means you are kind of always online at all these sites (Facebook, Twitter, etc). The job requires constant communication and networking. It is fun, but it is also difficult to separare work from private activities. Is it a difference really? It feels like the people I work with now are all in the same situation; we post/tweet/communicate both job and private stuff throughout the day. Constantly mixing it. It's not like you update work stuff during the day and private stuff in the evening. Maybe that's how it is supposed to be for us? 

Carrie and I.

Today, I'm gonna do lots of writing. Finish at least one article and start writing on another one. The first one is based on the interview I did with Helene Colak, founder of Mindfloor, and the other ones about personal branding and Facebook pages.

On friday, Carl comes to Lund and we will move out from this corridor room this weekend. Then, we will spend a week in Kalundborg until we move into our apartment in Copenhagen sept 9. August has been the longest month! So many things have happened. Moving around all the time, busy weekends, work etc. But I needed a change, so it's OK :)


Carrie and I. Writers. 

Facebook page.

At 10 I will attend a lecture in how to succeed with a Facebook page. Excited. I will make an article about the lecture also. 

5000+

Now I have had more than 5000 page views on my blog. I am flattered! :)