Fakebook.

Yesterday, me and 1691 others took a day off from Facebook. The reason for us to not use Facebook yesterday is that we are against some of the standards Facebook have, that allowing for some people to harass and threat on this social network. Several people I know have been victims of these people, who create fake accounts on Facebook only to harass.

You see, everything with social media is not great. There are downsides. Social media facilitates communication and reach, but also open for harassment, bullying, threat, stolen identities (people create accounts and pretend to be you), spread of false information etc.

How can we prevent this? First, if someone send a friend request to you, take a look at his or her profile. Is it possible that the person is/has a fake profile? Facebook is a good tool to get a bigger network, but you don't want to be friend with someone who are there to harass and sabotage for others.

How to strengthen your brand.

Nina Jansdotter made a list on how one can work with marketing, branding, networking, lobbyism, and so. She also asked others for more things to put on the list. Many people, including myself, added things. Here is the full list:

- Website
- Blog
- Get interviewed and written about in media
- chronical
- debating articles
- press release
- product placement in different contexts, eg. movies
- participate in different fairs
- discounts, coupons
- flashmob
- write a book
- Join formal business networks such as BNI
- lecture
- organize events
- Mingle
- App
- SEO and SEM
- Banners - on websites and social media
- Be on TV and radio
- Start podcast/webradio
- Social media: Twitter, LinkedIn, Facebook, Pinterest, Instagram etc.
- Printed ads
- brochure
- Business cards
- Roll up
- Signs outside company's physical location
- Daily networking with all people you meet in your life
- Logotype
- Graphic design
- Dataföreningen
- Registers - find target market
- Telemarketing
- Computer games
- Novels for web publishing
- Story telling
- Reviews
- Placard
- Posters
- T-shirt marketing
- E-mail marketing
- Spontaneous e-mailing to companies and opinion leaders
- comment in as many forums as you can within your subject
- Find new networks by thinking outside the box.
- Hashtags
- Newsletters
- Video clips on eg. Youtube
- Linking system between your different communication platforms
- Logotype on boats, cars, etc.

Busy day.

So today, I have done a lot of things! First, it was a breakfast event in Malmö at Mindfloor; Måndagsboost. Met many nice people, and we listened to a lecture about how sex, money and leadership are related/affected by each other. Interesting subject, and it opened up for many discussions and debates. Some people were critical to her focus and limitations in her focus and organisation. Interesting discussions! 

After the breakfast event, I had a short meeting with Nina before I went to next event. 

It was a lunch event with the business network BNI. I did not know what I could expect and it was an experience for sure! I am not so comfortble with talking of myself and what I am good at etc, but here everybody had to. So I presented myself, my job, my vision, my dreams, who I want to talk to for opportunities etc. Kind of different, but I think it is very good to practice at it :) Got some new contacts and have some meetings booked to discuss career and learning opportunities. 

THEN, I got another offer from an event agency to work as a hostess on wednesday. The company Absolut has an event in Sweden and many of the attendants are landing at Kastrup so I will be there, welcome them, show them to their trains, call cabs to them etc:) 

Busy day. Super tired now. 

www.mindfloor.se

Business and networking.

At Paddy's in Malmö I met a man who works as a regional manager for BNI. They organise business networking events, and recommended me to come to those to meet people that could help me in my career within marketing and communication. So today I contacted him and he sent me an official invitation to a lunch event on monday. That feels good! I am a bit nervous since he told me that many big business and marketing associations will be there. But I have nothing to lose :) I will have the opportunity to mingle and talk to more than 20 orgs in 1½ hour. 

I did not finish the article so I am still writing. Search engine optimization service is a really long word in Swedish (sökmotoroptimeringstjänst). Any suggestions on what I can use instead? :P I am still too picky when I write my articles, so it takes a lot of time for me to finish them. 

Social Media.

Doing research and preparing questions for the interview I will conduct tomorrow. I will meet Anna, who is the owner of the company Gourmetbudet. Haven't really decided what I will focus the interview on, but have some ideas. I have to get really early tomorrow since I will meet Anna in Malmö...

Carl is at work now. I try to work from here. Working with social media means you are kind of always online at all these sites (Facebook, Twitter, etc). The job requires constant communication and networking. It is fun, but it is also difficult to separare work from private activities. Is it a difference really? It feels like the people I work with now are all in the same situation; we post/tweet/communicate both job and private stuff throughout the day. Constantly mixing it. It's not like you update work stuff during the day and private stuff in the evening. Maybe that's how it is supposed to be for us?