FRIDAY!

Tomorrow, Carl and I have our move-in party :D It will be fun! Excited! A week ago it seemed like only a few people could make it, but now a bunch of new people have said they can come!!! We'll see where we go out... I don't really know this city yet. And I am used to live in a city with 2, maybe 3, alternatives. Kind of a difference :) I have notified our neighbors about the housewarming, with a note inside the front door to our building.

Today, I have continued writing on my application to a job I think could suit me well. Not much more. yesterday I got mail!!! And not an e-mail but a mail to pick up at "Posten". Mom and my best friend Mina have sent me presents! I am so happy <3 Mina knows I love Moomin and Iittala :D And from mom I got  a book from mom - 438 dagar (438 days) - by Martin Schibbye and Johan Persson who spent 438 days in prison in Ethiopia. Since she met them at the book fair in Gothenburg it is also signed! :)

Hashtags.

I think the usage of hashtags can be a good tool to reach out with a message to a specific target group. One can put a hashtag # before a specific word or phrase to open,or be a part of, a discussion/group with others within a specific content. 

Many (including myself) use hashtags for everything. What I have noticed is that the more specific I am with my hashtags, the more I succeed with them. And with succeed, I mean reaching the right/relevant person, company, or target group. Hashtags are most common on Twitter and Instagram. When I use very general hashtags for my pictures or tweets, I get response but from random persons/companies and not those I intend to reach out to. Sometimes I use hashtags for "weekend" or "Europe" for example, because I m in Europe and it is weekend. Not totally irrelevant, but it is better to be more specific. If I eat a specific dish, write about something specific that has happened (international/national/regional news eg.), or visit a specific club, event or restaurant for example, the chance to reach out to those who are closer to your specific topic/pic/tweet increases if you use a more specific/established hashtag. It is easier to share information and pictures with those who actually have the same interest as you, or are at the same event as you for example. 

Let's say I went to Malmöfestivalen, and wanted to share pictures or information about it through Twitter and/or Instagram. I could use hashtags such as "festival", "malmö", "sweden" for example. I would reach people who are intersted in those tags, but I would nische my hashtag and reach an even more relevant group of people if I was more specific with my hashtags. If I use "Malmöfestivalen" and "Malmöfestivalen2013", I would reach those who actually are interested in that specific festival and that specific event in Malmö. And you could see pics and updates from others who are there, as they use the same hashtags as you and no one else do it fo other events/purposes. 

 At least in my opinion, it becomes more interesting the more specific you are and when you reach those with a closer connection to your picture or tweet. 

Dior.

Good morning! Woke up at 8.30 today - making progress! From next week I have decided to start go up at 7 every day. It is difficult to find motivation to go up, if I know I don't have to be at a specific place at a specific time. Since I never have had problems with going up at 7 on a saturday or sunday to study, I thought I would be good at it here also, but no. I will try to become better!

I love this blouse. Bought it in Canada, when I was an exchange student there. It is from RW&CO. And I love my vintage Dior bag. Got it from my grandmother who got it from her mother, or something. Best gift <3

Marketing, according to me.

Sometimes (too often) I meet people who think that the only purpose with marketing is to persue consumers into buying things,even if they don't want or need them. For me, that is really not the case, and I hope other marketers agree with me. I actually don't think that works anymore. Consumers are smart, and they can share information and experiences with each other easier than ever before.

Marketing, for me, is about identifying a segment (a target group) who could benefit from your products and/or services, and to create a good marketing and communications strategy so these consumers find you and feel that your offerings can create some kind of value for them. Consumers' perceived value is very important. Today's communication possibilities make consumers very powerful and influencing. If you look for hotels, you always read reviews that other guests have written right? The same with restaurants.  

I would never work for a company who sold something that I did not believe could create value for the consumers for example. Or for a company with products/services I don't believe can live up to the promises and expectations that are created with marketing and communications activities. A brand is a promise. A promise to the consumers that your products and/services will live up to the expectations you create with your activities. That is important :)

Plans.

Woke up at 10 today. I don't think it was so healthy to go up at 4.20 yesterday.  Way too early! So today, I thought could sleep until I woke up by myself.

So today, I will e-mail our neighbor who has started a company and who could need some help with marketing/communication :) We will see. I also got good inputs on my CV from Nina yesterday. Thankful!! So I will fix a bit with that also. And try running, intervals that my friend Sandra recommended.

Trousers from MEXX, blazer from Gina Tricot, shoes Christian Louboutin.

Have a good day!!

ABSOLUT

So today I worked with an event at Kastrup (Copenhagen airport) here in Copenhagen. Absolut company had organized a conference/visit in Åhus and I was responsible for those who arrived at Kastrup. 17 persons. My responsibilities included making sure they had everything they needed, guide them at the airport and help them find the right trains to Kristianstad, call cabs to them, communicate with the Swedish organizers and much more. Kind of ironic since I am super nervous, a super time pessimist and always get lost when I travel :P But it's good to practice, and go outside the comfort zone sometimes :) Especially for me, I think. I did it, and I did it good!

Most of the people I met were young. A few years older than me I guess. They were really nice and really thankful :) It was very stressful at some times, for example when airplanes landed hours too early or too late compared to scheduled time. But I made it! :D And Absolut company was satisfied. Feels good! I just wish I had more time to talk to all the people I met today.

I worked for a marketing/event agency. I definitely will do this kind of things more often! And now I have learned what I can do better next time. I really practiced and developed my coordination skills.

I woke up at 4.20am and got home at 2pm. Kind of tired, but at 6 I had my interview with Cathrin Frisemo. It went very well. It is a very interesting book she has written, about the digital working life. She focuses on how the digitalization has transformed how we work. With strategies, networking, communication, etc. It is way more flexible now. Earlier, you went TO work, but now you DO the work. You have things you need to finish, and you can do it wherever and whenever you want. As long as you do it. She also mention how our private life has changed through the digitalization. How we communicate, organise things, share information, pictures, music etc. I was invited to her book release at October 15 :) It will be fun!!

Business?

So today I got up at 4.20! It's not a joke!!! Had to be at Kastrup around 7 am, and I don't really trust the schedules for buses and trains here in Copenhagen. I was soooo tired. And I arrived at Kastrup at 6.50 or something. Tell you more about everything that happened later :)

Took a photo at the ladies restrooms (hehe).  The dresscode for the event was "Proper, but not too much business".

Absolut event.

I haven't done much things today actually. I have planned for tomorrow's event for Absolut Vodka at Kastrup, together with Towe who organises it. I feel a bit nervous, but I hope everything will work out well :)

I also sent my resume to Nina, who has promised me to give me feedback on it :) She's the best! Tomorrow I will also have the interview with Cathrin Frisemo tomorrow about her new book.

This afternoon before Carl got home from work, I decided to go out for a run. It didn't go so well. After 15min my knee started to hurt, and after 20 I felt that I couldn't run anymore. That's annoying. That I don't become tired but has to stop anyway :/

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How to strengthen your brand.

Nina Jansdotter made a list on how one can work with marketing, branding, networking, lobbyism, and so. She also asked others for more things to put on the list. Many people, including myself, added things. Here is the full list:

- Website
- Blog
- Get interviewed and written about in media
- chronical
- debating articles
- press release
- product placement in different contexts, eg. movies
- participate in different fairs
- discounts, coupons
- flashmob
- write a book
- Join formal business networks such as BNI
- lecture
- organize events
- Mingle
- App
- SEO and SEM
- Banners - on websites and social media
- Be on TV and radio
- Start podcast/webradio
- Social media: Twitter, LinkedIn, Facebook, Pinterest, Instagram etc.
- Printed ads
- brochure
- Business cards
- Roll up
- Signs outside company's physical location
- Daily networking with all people you meet in your life
- Logotype
- Graphic design
- Dataföreningen
- Registers - find target market
- Telemarketing
- Computer games
- Novels for web publishing
- Story telling
- Reviews
- Placard
- Posters
- T-shirt marketing
- E-mail marketing
- Spontaneous e-mailing to companies and opinion leaders
- comment in as many forums as you can within your subject
- Find new networks by thinking outside the box.
- Hashtags
- Newsletters
- Video clips on eg. Youtube
- Linking system between your different communication platforms
- Logotype on boats, cars, etc.

Jeans shorts.

Woke up late today. Why can't I just go up when Carl go to work? Well, time to begin this day now. It's sunny outside, and I don't think I need my warmer coat.

I love jeans shorts. You can wear them all year around. Jeans shorts and blazer from Gina Tricot, T-shirt and leggings from H&M, wallet from Dior.